Behavioural Change Toolkit · Templates

T — Experiment Note

One per pilot or test. Copy below the line.


---
type: experiment
tags: [experiment, change/INITIATIVE]
behaviour: B1
status: designed
start: 
end: 
result: 
---

# Experiment — [name]

## Hypothesis
If we **[intervention]**, then **[who]** will **[behaviour]**,
because **[barrier removed]**.

## Design
- **Where / which team:**
- **How many people:**
- **Duration:** *(minimum 2 weeks)*
- **Comparison:** none / comparison team / two variants / staggered
- **Is this an ordinary team, or an unusually good one?**

## Measures
| | Metric | Baseline | Target |
|---|---|---|---|
| Primary | | | |
| Counter-measure | | | |
| Counter-measure | | | |

**Baseline captured on:** ⚠️ before start

## Decision rules
- **We scale if:**
- **We adjust if:**
- **We stop if:**
- **Decision date:**
- **Who decides:**

## Daily log
| Date | Metric | What we noticed | Workarounds seen |
|---|---|---|---|
| | | | |

## Review
- **What we predicted:**
- **What happened:**
- **What surprised us:**
- **What people did that we didn't design for:**
- **What we're changing:**
- **Who told us** *(credit publicly)*:
- **What we still don't know:**

**Outcome:** ☐ Scale ☐ Adjust and re-run ☐ Stop

Pilot Design and Experiment Card

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Last updated: 11 August 2026