Drift Explainer — Interactive
Adoption spiked then fell and you need to explain why, and what would actually hold it
Pick the shape your adoption curve made and the signs you recognise. The drift explainer names which of the four causes you have, why it produces that curve, and the structural fix.
The early spike is not adoption
It is novelty plus surveillance — everyone knows they are being watched in week one. The real number is what you see at week 12 when nobody is looking.
The curve
Which of these do you recognise?
Each sign maps to one of the four causes of drift. They compound, so tick everything that fits.
Take it with you
→ Next: Drift Check — 30 60 90 · Embedding and Reinforcement
← Back to the Behavioural Change Toolkit
Last updated: 11 August 2026