Behavioural Change Toolkit · Advising Senior Leaders

Sponsor Briefing Pack — Interactive

You have the 45 minutes booked and you need the one-page brief, the run sheet and the slides ready to walk in with

Prepare the Sponsor Briefing Pack on screen. It turns your three asks into the one-page brief you hand over, a timed run sheet for the meeting, and a short deck if you need one — and it checks your asks are concrete enough for a sponsor to actually say yes to.

Everything stays in your browser. Nothing is uploaded, and your answers are saved to this device as you type.

Interactive tools — enter wherever your problem is

New to this? Start with the Behavioural Diagnosis Canvas — it feeds most of the others.

Start here

Choose Your Tool

Understand

ADKAR Drift Explainer Who First?

Diagnose

Diagnosis Canvas Change Readiness Force Field Resistance Decoder

Plan

Change on a Page

Advise

Exec Failure Modes Sponsor Briefing

Gives you the one-page brief, run sheet and slides. Can pre-fill from Force Field Analysis or Change Readiness Assessment. Read the guidance →

The basics

Change name

In one sentence

Sponsor

Their role

Meeting date

Prepared by

What happens if we do not

1 · Their words 5 min

“Before I say anything — in your own words, why are we doing this?” Listen precisely. Everything downstream inherits this sentence.

What they actually said

Could they say it fluently?

2 · The evidence 10 min

Barrier data and three verbatim quotes, then the reframe: “Almost none of this is people being resistant. Most of it is things the organisation has done to itself. Some of those only you can fix.”

Your barrier headline

Verbatim quote	Who from

3 · The ask 15 min

Three specific things. Not “visible support” — the generator will tell you if an ask is too vague to say yes to.

1 · Remove a barrier only you can remove

Legacy switch-off date · a conflicting target · a resource · a peer who will not align · permission to take something off people's plates

2 · Do something visible, repeatedly ongoing

Use it themselves · ask about it in every skip-level · run their own meeting off the new system · refuse the old report format

3 · Say something specific, in their own words

The agreed sentence, plus the honest cost, plus what they will do

4 · The dip 10 min

“Performance will dip for around six weeks. That is normal, not failure. When it dips, people will come to you saying it is not working. What will you do?” Get the answer in the room, before it happens.

Dip expected from

For roughly how many weeks

What they committed to do when it dips

Which of their peers is not with us, and how do we fix that?

5 · The deal 5 min

What you give: a one-pager every fortnight — what moved, what you need, what worries you. Always include an ask, and always include a worry.

What I need from you

Decision I will need	By when	Consequence of delay

Sponsor health check

Sponsors go quiet for reasons, and the fix differs. If yours has already drifted, pick the sign you are seeing.

What are you seeing?

Have you tested them with a small decision request — did it come back inside a week?

→ Next: Leader Behaviour Contract · Executive Failure Modes · Challenging Upward — Scripts

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Last updated: 11 August 2026